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When the best isn’t enough: HTC sales tumble another 47% in August

Published Sep 4th, 2013 8:45AM EDT
BGR

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HTC makes the best Android smartphone on the planet, but sometimes the best just isn’t enough. The struggling vendor on Wednesday announced that its unaudited consolidated revenue for the month of August totaled NT$13.2 billion, or approximately $444 million in U.S. dollars. That figure is down more than 47% from the NT$25 billion HTC pulled in during the same month last year, which was down 45% from August 2011. In other words, HTC’s troubling downward trend continued last month. The vendor is expected to launch the brand new HTC One Max phablet in the coming months, which is said to feature a massive 6-inch display with full HD 1080p resolution, a quad-core 2.3GHz Snapdragon 800 processor, up to 64GB of storage, 2GB of RAM and a 3,200 mAh battery. The phone will also reportedly include an embedded fingerprint scanner just like Apple’s upcoming iPhone 5S.

Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.