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HTC continues to look beyond Windows Mobile; BREW-based phone in 2009, 50% Android shipments in 2010

As the world gets ready for what will hopefully be a series of page-turning events for Windows Mobile — the releases of 6.5 and then 7 — HTC is seemingly looking to move its business in a different direction. According to a report from DigiTimes, HTC seems to be pretty happy with the performance of its Android offerings to date. In fact, HTC reportedly plans to push shipments of Android-based handsets from 30 percent of total devices in 2009 to 50 percent in 2010. Perhaps a bit more shocking, DigiTimes’ source also states that HTC will launch a new handset in September or October of this year based on Qualcomm’s BREW platform:

The BMP-based handset will come with a touchsreeen, HTC’s in-house developed TouchFlo 3D technology and HTC Sense interface as found in the HTC touch-enabled smartphone lineup, and yet the device will be available as an entry-level model.

Zany. While we’re definitely curious about the potential for some BREW-based HTC kit, we’re much more interested in seeing what the future holds for HTC handsets running Google’s mobile OS. If we were betting men (and women), we’d wager most BGR readers feel the same.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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