Think Rockstar Games has a lot riding on the upcoming release of Grand Theft Auto IV? You would be correct. According to Variety, is looks like the Take-Two, Rockstar’s parent company, is expecting to rake in over $400 million during the first week of sales. Whoa! That would equate to roughly 6 million units sold over 7 days, which is a pretty insane number, especially given the state of the economy, but if anyone can pull this off it’s the Grand Theft Auto franchise. Given the new dual-platform release approach, coupled with the incredible hype surrounding the impending April 29th drop, epic sales are no brainer, but $400 million? We’ll just have to wait and see.
GTA IV expected to pull in $400 million during first week
Updated Dec 19th, 2018 5:59PM EST
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Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.
