While Android has long been the leader in terms of smartphone operating system market share, pundits often claim that extensive vendor and carrier support are more responsible for Android’s proliferation than actual consumer desire. IOS, it is often said, is much simpler and more refined, and is therefore better suited for the mass market. There are certainly solid arguments to be made in both cases, but a new survey suggests that Android isn’t as complicated as many Apple (AAPL) pundits make it out to be.
A recent survey conducted by leading branding agency Siegel+Gale suggests that Samsung’s (005930) Galaxy smartphones are simpler than the iPhone. The survey polled 400 people and found that while Apple’s “brand simplicity” handily topped Samsung’s on the company level, a different story is told on the product level.
According to CNET, survey respondents found that Samsung’s Galaxy lineup has “easy-to-use advanced features — from high-speed file transfers to instant photo-tagging and sharing — making it simpler for users to share information.”
“At the brand level, Apple is perceived as simpler than Samsung, but on a product level, challenger Galaxy has knocked the long-standing simplicity champion onto the canvas and out of first place,” Siegel+Gale said in a press release.
Samsung’s next-generation flagship smartphone, the Galaxy S4, will begin rolling out around the world in the coming weeks. We’re not sure if it’s simpler or more complex than earlier Galaxy phones, but it is certainly hotly anticipated and sales are expected to top 10 million units during the phone’s first month of availability.
