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Even without the Galaxy S4, Samsung’s Q1 market share reportedly surged

Samsung Smartphone Market Share Q1 2013

Samsung (005930) is gearing up for its next major smartphone launch later this month but even without a new flagship smartphone, the company’s global market share reportedly surged in the first quarter this year. RBC Capital Markets analyst Mark Sue doesn’t officially cover Samsung, but he believes that the South Korean vendor managed to dodge the typical seasonal downturn and show an increase in smartphone market share from Q4 2012 to Q1 2013. Following Samsung’s pre-announcement, Sue believes the company sold as many as 66 million smartphones last quarter — but it’s just getting started.

“We believe the operating profit upside may be driven largely by strength in the smartphone mix,” Sue wrote in a recent research note picked up by Barron’s. He thinks Samsung could sell as many as 70 million Galaxy S4 handsets this year, including 10 million units in the first month of availability. He says Samsung’s new flagship phone will outshine earlier models because it will “gain strong mind share with both carriers and consumers, especially in the absence of a new-generation iPhone.”

“Our global smartphone model estimates that Samsung may account for 35% market share in the global smartphone market in the March quarter, well ahead of our ~19-20% share estimate for Apple (AAPL),” Sue wrote. “Samsung’s expansive smartphone portfolio with a ‘one size doesn’t fit all’ approach is driving its continued strong market share gains and shipment upside.”

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.