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Even without the Galaxy S4, Samsung’s Q1 market share reportedly surged

Zach Epstein
April 9th, 2013 at 12:45 PM
Samsung Smartphone Market Share Q1 2013

Samsung (005930) is gearing up for its next major smartphone launch later this month but even without a new flagship smartphone, the company’s global market share reportedly surged in the first quarter this year. RBC Capital Markets analyst Mark Sue doesn’t officially cover Samsung, but he believes that the South Korean vendor managed to dodge the typical seasonal downturn and show an increase in smartphone market share from Q4 2012 to Q1 2013. Following Samsung’s pre-announcement, Sue believes the company sold as many as 66 million smartphones last quarter — but it’s just getting started.

“We believe the operating profit upside may be driven largely by strength in the smartphone mix,” Sue wrote in a recent research note picked up by Barron’s. He thinks Samsung could sell as many as 70 million Galaxy S4 handsets this year, including 10 million units in the first month of availability. He says Samsung’s new flagship phone will outshine earlier models because it will “gain strong mind share with both carriers and consumers, especially in the absence of a new-generation iPhone.”

“Our global smartphone model estimates that Samsung may account for 35% market share in the global smartphone market in the March quarter, well ahead of our ~19-20% share estimate for Apple (AAPL),” Sue wrote. “Samsung’s expansive smartphone portfolio with a ‘one size doesn’t fit all’ approach is driving its continued strong market share gains and shipment upside.”

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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