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Forget the Facebook phone, survey finds consumers want an Amazon phone

Zach Epstein
February 17th, 2012 at 3:20 PM

Rumors surrounding a possible Facebook phone have been swirling for years, and the social networking giant has repeatedly denied reports that it is planning to launch an own-brand handset. While a number of industry watchers thought the company would fare well with a Facebook phone, a recent survey suggests that consumers are largely uninterested in a Facebook-branded smartphone. Baird Equity recently surveyed 875 consumers and found that just 12% said they were “very interested” or at least “interested” in a Facebook phone while 73% said they were “probably not interested” or “not interested.” Meanwhile more than 40% of those polled said they were either “very interested” or “interested” in a smartphone from retail giant Amazon, and 29% weren’t interested. Amazon has been rumored on several occasions to have a smartphone in the works. With consumer interest in an Amazon smartphone at a seemingly healthy level and Kindle Fire adoption having exploded last quarter, 2012 could be a good year for the retailer to enter the smartphone space. A table showing Baird’s findings follows below.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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