We may have finally hit peak Facebook (FB). Per MarketWatch, new data from social media tracking company SocialBakers found that “the number of Americans using Facebook fell by nearly 1.4 million in early December.” What’s more, SocialBakers CEO Jan Rezab told MarketWatch that “Facebook is possibly getting to a point where the less engaged part of the audience doesn’t visit every 30 days,” meaning the social network has very little room to grow in markets where it’s already highly saturated. Of course, since Facebook still has more than 1 billion users worldwide and 167 million in the United States alone, the company can afford to lose 1.4 million here or there. The question is whether this user loss is a mere blip or the start of a trend.
1.4 million Americans reportedly ditched Facebook in December
Published Jan 16th, 2013 11:10AM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
