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Facebook deemed useless and boring by one-third of users

Zach Epstein
June 6th, 2012 at 1:25 PM

In case Facebook’s perpetually sinking post-IPO stock price and a handful of pesky class action lawsuits isn’t causing enough of a headache for the social networking giant, a recent study found that more than one-third of Facebook users find the service useless and boring. A recent poll of Facebook users conducted by Reuters found that 34% of respondents use Facebook less today than they did six months ago. Among the reasons given for the drop in usage: Facebook is “boring,” “not useful,” or “not relevant.” 20% of respondents claimed to use Facebook more now than they did six months ago, and 80% say they have never purchased a product or service as a result of an advertisement or comment seen on Facebook. The results of a separate study released last month found that nearly half of Facebook users said they would never click on an ad while only 3% claimed to regularly click on Facebook advertisements.

[Via CNET]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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