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Facebook may finally add the feature you’ve been dreaming of

Published Dec 12th, 2014 9:05AM EST
Facebook Dislike Button

Facebook is apparently considering adding a feedback feature that some users might be really interested in using, though nothing is in the works for the immediate future.

FROM EARLIER: Mark Zuckerberg is yet another person who doesn’t understand Apple

Facebook’s CEO Mark Zuckerberg on Thursday said in a Q&A session that Facebook is thinking about adding a dislike button, but at the same time he added that he doesn’t want users to take advantage of such a button to shame others.

“We’re thinking about it,” Zuckerberg said, according to Business Insider. “It’s an interesting question.”

A dislike button could be helpful to Facebook users when it comes to expressing sadness about an event in someone’s life. Even though Zuckerberg offered this particular usage example for a dislike button, he also said that “you can always just comment” instead of disliking.

Facebook is very interested in keeping users engaged, and the likes they generate help the company better target the ads it sells on the social network. Advertising is Facebook’s main revenue source, with the CEO recently defending its company’s business model against comments made by Apple’s CEO Tim Cook in September, who said that for some competitors the customer is the product, alluding to Google and others in a response regarding user privacy and security.

Thus, a dislike button could further help it learn more details about the user and further improve its services, but also ad sales. However, a dislike button appears to be far from becoming real.

“We don’t have anything that’s coming soon,” Zuckerberg added.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.