Facebook is apparently considering adding a feedback feature that some users might be really interested in using, though nothing is in the works for the immediate future.
Facebook’s CEO Mark Zuckerberg on Thursday said in a Q&A session that Facebook is thinking about adding a dislike button, but at the same time he added that he doesn’t want users to take advantage of such a button to shame others.
“We’re thinking about it,” Zuckerberg said, according to Business Insider. “It’s an interesting question.”
A dislike button could be helpful to Facebook users when it comes to expressing sadness about an event in someone’s life. Even though Zuckerberg offered this particular usage example for a dislike button, he also said that “you can always just comment” instead of disliking.
Facebook is very interested in keeping users engaged, and the likes they generate help the company better target the ads it sells on the social network. Advertising is Facebook’s main revenue source, with the CEO recently defending its company’s business model against comments made by Apple’s CEO Tim Cook in September, who said that for some competitors the customer is the product, alluding to Google and others in a response regarding user privacy and security.
Thus, a dislike button could further help it learn more details about the user and further improve its services, but also ad sales. However, a dislike button appears to be far from becoming real.
“We don’t have anything that’s coming soon,” Zuckerberg added.