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Confusion continues to surround Dell’s Adamo

Updated Dec 19th, 2018 6:11PM EST

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The Adamo made another round of appearances throughout the blogosphere over the past 20 hours or so, sparked by a new article run by the New York Times’ Bits blog. As it turns out, the Times’ confirmation that the Adamo would end up being a MacBook Air competitor was built on the false premise that Dell had confirmed a blurb originally posted about the Adamo on A quote from the UptownLife post that has since been pulled from the site:

Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air. At press time, the company was keeping the product tightly under wraps, but PC users rejoice – word on the street is that something cool is coming your way.

The post was accompanied by a supposed Dell advertisement that has been pulled from the site as well. As excited as we all got that Dell had confirmed its MacBook Air rival, the Bits post was updated just over an hour later with the news that Dell had actually only confirmed the image seen in the ad and not the accompanying text. Despite Dell’s hesitance to shed any light on its Adamo for the time being, it’s becoming pretty safe to assume that initial reports of an ultra-thin Dell laptop are accurate. Dell had recently leaked details on accessories for an “Adamo Thirteen” – a 13-inch screen sounds about right – and there are just too many reports coming from various reliable sources to ignore. Don’t worry PC fans; CES is almost here and we can all expect Dell to show up, Adamo in hand.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.