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Dell Adamo could give MacBook Air a run for its money

Updated Dec 19th, 2018 6:10PM EST

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This time of year there is certainly an abundance for tech and gadget rumors, so we have another for you to lust after: Adamo by Dell. The NY Times dug up some of Dell’s trademarks and they included “Adamo” and “Adamo by Dell.” Sounds pretty posh, doesn’t it? We’re not sure if it is going to be just one computer or a whole line of desktops and notebooks. Rumor has it that one of the upcoming models might be even thinner than the MacBook Air (which could be good or bad depending on your preference), but this is all we have to base it from:

But most telling of all might have been the reaction of Michael Tatelman, Dell’s vice president in charge of consumer sales and marketing, to my question about whether or not Dell had an Air-like product in store. Mr. Tatelman’s mouth gaped open and his eyes darted away from my face.

We’re not going to put too much stock in that, but it’s definitely a possibility and we’re not saying it should be ruled out entirely. Dell is looking to break from its current image and unleash something new to give the brand a little shake-up. Analysts have this to say about a possible MacBook Air competitor from Dell:

“One of the things they could do real differently from Apple would be cheap,” said Roger Kay, president of Endpoint Technologies, an analyst firm. “They could shave $400 off the MacBook Air price pretty easily.”

Analysts – what would the world be without them? Either way, Dell is taking on a pretty momentous task and we’re hoping it brings the goods. Someone needs to step up in the PC world, right? When’s the last time there was so much hype around a Dell, Sony or HP computer? Are you listening, guys?