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Why Chromecast Audio doesn’t support Apple Music

September 30th, 2015 at 8:00 PM
Chromecast Audio Apple

Amidst a slew of announcements yesterday, Google took some time to introduce a new product called Chromecast Audio. As the name suggests, Chromecast Audio is a dongle that can plug into any speaker via a traditional 3.5mm headphone jack and stream audio over a Wi-Fi connection.

Right off the bat, Google boasted that Chromecast Audio supports a multitude of streaming services, including Spotify, Google Play Music (obviously), iHeartRadio, Pandora and TuneIn Radio.

Conspicuously missing from the lineup?Apple Music. of course.

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Interestingly enough, Apple Music’s absence from the aforementioned lineup wasn’t a slight on Google’s part. Rather, Apple rebuffed Google’s overtures about supporting Chromecast Audio.

In the wake of Google’s announcements yesterday, TrustedReviews asked Google why Apple Music support wasn’t mentioned. As it turns out, Apple didn’t want to play ball.

When asked by TrustedReviews whether Google had requested that Apple support Chromecast Audio, an official Google representative said: “We certainly have.”

Unfortunately, it’s not yet clear why Apple didn’t get on board with the platform at launch, despite Chromecast Audio supporting iOS devices.

The representative told us that Google currently has no bar on any platform joining in, including Apple.

“So iTunes Music. We have an open SDK, and any developer can write to that SDK to support cast,” said the Google US rep, speaking at yesterday’s UK product launch event.

Of course, this shouldn’t come as much of a surprise given Apple’s historic reluctance to work with competitors.

In any event, Chromecast Audio is available today and is affordably priced at $35.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.

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