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Cheaper Nook Tablet could give Kindle Fire a run for its money starting tomorrow

Zach Epstein
February 20th, 2012 at 11:05 AM

Barnes & Noble may be planning to launch a new version of its Nook Tablet at the same $199 price point that has helped Amazon’s Kindle Fire retain its spot atop Amazon’s best-selling electronics list since its launch last year. According to a purported internal memo circulated at Walmart and obtained by The Verge, the new version of Barnes & Noble’s popular Nook Tablet will launch on Tuesday. The only known difference between the current Nook Tablet and the new version is the slate’s internal storage, which will be cut in half from 16GB to 8GB. Pricing is not mentioned in the memo, but Barnes & Noble’s 16GB tablet is currently listed at $249. Considering the downsized flash storage chip and the Kindle Fire’s $199 price tag, a new sub-$200 price tag is a safe bet if this rumor pans out. A screenshot of the purported memo follows below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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