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Chaos at Beijing iPhone 4S launch causes sales halt [video]

Pent up demand for Apple’s latest smartphone caused the company to halt sales of its just-released iPhone 4S in Beijing, China on Friday, fearing for the safety of its sales staff. According to Chinese tech blog M.I.C. Gadget, Beijing residents eager to get their hands on Apple’s iPhone 4S began to line up more than 12 hours before stores opened on Friday. A massive crowd had gathered at the Sanlitun Apple Store, and workers were forced to delay its opening. The crowd seemingly then became unruly to the point where Apple Store employees’ safety could not be guaranteed, and an announcement was made that the launch had been canceled. At that point fights reportedly began to break out, several members of the crowd began to throw eggs at the Apple Store, and SWAT teams had to be called in to restore order. Apple’s only comment on the matter was that the company has already sold out of its initial iPhone 4S supply in China. A video of the massive crowd that gathered outside Apple’s Sanlitun Apple Store follows below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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