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Chaos at Beijing iPhone 4S launch causes sales halt [video]

Updated Dec 19th, 2018 7:42PM EST

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Pent up demand for Apple’s latest smartphone caused the company to halt sales of its just-released iPhone 4S in Beijing, China on Friday, fearing for the safety of its sales staff. According to Chinese tech blog M.I.C. Gadget, Beijing residents eager to get their hands on Apple’s iPhone 4S began to line up more than 12 hours before stores opened on Friday. A massive crowd had gathered at the Sanlitun Apple Store, and workers were forced to delay its opening. The crowd seemingly then became unruly to the point where Apple Store employees’ safety could not be guaranteed, and an announcement was made that the launch had been canceled. At that point fights reportedly began to break out, several members of the crowd began to throw eggs at the Apple Store, and SWAT teams had to be called in to restore order. Apple’s only comment on the matter was that the company has already sold out of its initial iPhone 4S supply in China. A video of the massive crowd that gathered outside Apple’s Sanlitun Apple Store follows below.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.