As Research In Motion’s (RIMM) struggles continue, the company is doing its best to retain the most faithful members of its enthusiastic user base. In a recent post on the official BlackBerry Blog, RIM’s Donny Halliwell pushed forward with the company’s efforts to keep its users feeling like they’re part of an underdog team on the verge of a comeback. The strategy is indeed a wise one — playing up RIM’s role as the underdog further unites devoted BlackBerry users as they await RIM’s next-generation devices, which are due to begin launching early next year. And RIM is also not shy in repeatedly thanking BlackBerry fans for their ongoing support, which is another smart move that makes their connection to their handset vendor of choice even more personal. “We remain steadfastly devoted to each of you, appreciative of your support and honored to share what’s to come,” Halliwell wrote.
RIM says BlackBerry users are ‘black sheep by choice’
Updated Oct 21st, 2012 4:26PM EDT
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
