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Now we know how BlackBerry will make (some) money with BBM

Published Feb 21st, 2014 9:15PM EST
BlackBerry Messenger In-App Purchase

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Getting a popular messaging app is one thing — monetizing it is another. BlackBerry has already said that selling ads on BlackBerry Messenger will be at least one part of its strategy to make money from BBM and on Friday the company announced another part: stickers. Stickers are basically little cartoon characters that replace the traditional emoticons in your BBM chats and make them more colorful and expressive. Interested buyers will be able to find stickers in the BBM Shop, a new in-app mobile store that’s currently in beta. In a lot of ways the stickers sound like in-app purchases that free-to-play mobile games have become fond of using as a way to generate extra cash, although hopefully BlackBerry is smart enough to avoid some of the mistakes that EA and other companies have made when implementing such a system.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.