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BlackBerry says it will bring ads to BBM for Android, iPhone soon

Updated Oct 29th, 2013 1:58PM EDT
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We have good news and bad news, BBM fans. The good news is that BlackBerry has confirmed its plans to bring new features to its cross-platform messaging app, and it has confirmed its intention to keep the service free forever. The bad news, however, is that BlackBerry has also confirmed that it will soon introduce a variety of ads to the Android and iPhone versions of its app. BlackBerry finally launched BBM for iPhone and BBM for Android last week after huge delays and a badly bungled first attempt to launch the app. Its success since then has been nothing short of shocking. BBM for iPhone was briefly No. 1 and it remains the No. 2 free app in America more than a week following its debut, but the millions of users who have downloaded the app so far are in for a surprise in the near future.

“It’s definitely a free service,” BlackBerry’s BBM boss Andrew Bocking told Canada’s The Morning Edition in a recent interview, CBC News reported. “We have other ideas on how to monetize that service.”

Those ideas, according to the report, involve adding advertising to BlackBerry’s Android and iPhone BBM apps. Ads will come to some new features that haven’t yet launched, Bocking said, such as BBM Channels. BlackBerry also plans to bring video and voice chat features to the apps in the coming months.

“We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service,” Bocking noted.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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