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AT&T stores reportedly giving BlackBerry the short shrift at launch

Published Mar 22nd, 2013 4:33PM EDT
AT&T BlackBerry Z10

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AT&T (T) may be pushing alternatives to the iPhone, but that doesn’t mean one of those alternatives will be BlackBerry (BBRY). The Wall Street Journal reports that two AT&T stores in Manhattan on Friday featured “neither special signs nor floor displays” to highlight BlackBerry’s flagship Z10 smartphone on its first day of availability in the United States. And this apparently wasn’t just a New York problem either, as the Journal reports that an AT&T store in San Francisco didn’t have any sort of display for the Z10 upon opening Friday and only brought out a Z10 for public viewing after a customer asked for it. When the San Francisco store finally did put up a display for the Z10, the Journal says that it was “at a back corner of the store, away from a large sign advertising the iPhone 5.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.