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Apple’s iCloud streaming service a go, deals with labels, studios all done?

Published May 31st, 2011 10:49PM EDT

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Unlike Amazon and Google who launched half-baked cloud storage services for music, it’s going to be Apple that shows the world how something is done properly once again, it seems. According to The Wall Street Journal, Apple has finally struck deals with the four major recording companies in addition to movie studios:

Apple Inc. has reached terms with major recorded-music companies to allow it to launch a digital locker service that would be more robust than those currently offered by Google Inc. and Inc., according to people familiar with the matter.

According to these people, deals with three labels have been completed, and the fourth, with Vivendi SA’s Universal Music Group, is likely to be signed this week. Apple has signed deals with Warner Music Group Corp., Sony Corp.’s Sony Music Entertainment and EMI Group Ltd.

Add that on to a CNET report that Apple executives were all over film studios for more than a year, and it sure looks like iCloud won’t be just a simple MP3 locker, but a robust service that combines all kinds of multimedia, and most likely, social and location-aware elements as well, tied tightly into iOS 5.Read

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.


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