Even Tim Cook thinks ‘Apple Watch’ is a silly name

Apple on Tuesday announced its first smart device for the wrist, as was previously rumored, but the company surprised fans with its official name, which is a more boring and un-Apple-y “Apple Watch” rather than the “iWatch” name many people expected. However, it appears that iWatch may be a popular name inside Apple as well, as Tim Cook was caught on camera during an interview ABC News exclusively scored ahead of the iPhone 6 event.

FROM EARLIER: These are Apple’s first official promo videos for the Apple Watch

In a section of the interview about the U.S. role in producing iPhones and Watches, the Apple exec let the iWatch name slip.

“We’ve created now – we’ve just finished a study – over a million U.S. jobs between people we’ve hired ourselves or people who are working for suppliers doing work on our behalf, or developers who are writing applications for iPhone and iPad and the Mac, and now, of course, as of today, the iWatch,” the exec said, trying to quickly move past this rare accident by adding that “it’s incredible, it’s a job engine.”

Various reports had indicated that Apple was interested in obtaining the iWatch trademark in many markets, although things apparently didn’t go smoothly for the company, with Swatch listed among the companies trying to keep the iWatch name out of Apple’s hands.

The ABC video showing Cook’s slip up follows below.