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Apple just unveiled its Apple Watch – here’s its release date and price

Updated Sep 9th, 2014 2:51PM EDT
BGR

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So Apple just unveiled the Apple Watch, its first major new product category since the release of the first iPad in 2010. But when will you be able to get this device and at what price? Apple says pricing for the watch will start at $349 and will be available starting in early 2015. This lines up with earlier rumors we’ve heard about the watch not being ready for mass production until later this year. With a $349 starting price point, the device is more expensive than other smartwatches on the market, including the recently released Moto 360. But given that Apple products are more expensive than other products as a rule, this shouldn’t be at all surprising.

For the latest breaking news from Apple’s huge event, be sure to check out our event hub!

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.