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Apple TV missing from Amazon’s best seller list, conspiracy theories ensue

Published Nov 11th, 2010 3:44PM EST

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If you’re a conspiracy theorist, you might be interested in a finding by Business Insider. They have come to the conclusion that popular online retailer Amazon is directly manipulating their Top 100 list of electronics sold. There seems to be evidence that Apple’s Apple TV should actually be in the top 20 on the list, and here is why:

Currently, the no. 20 best-selling electronics gadget on Amazon is Roku’s XD streaming player, which is similar to the Apple TV.

But if you drill down to the list of Amazon’s best-selling Digital Media Devices, the Roku XD is listed as no. 4. No. 1 is the Apple TV, no. 2 is the Boxee Box by D-Link, no. 3 is the Roku XDS streaming player, and no. 4 is ths Roku XD player.

In theory, if each of those three devices is selling better than the Roku XD in the same category, they should be selling better than the Roku XD overall, too. So, in theory, the Apple TV is one of the top-20-or-so best-selling electronics, along with the Boxee Box and Roku XDS, and the Roku XD should be in the 20s somewhere.

We’ve reached out to Amazon for a comment, but we do have to admit, this is rather interesting, no? Just replace the word Apple with your favorite company if you don’t have a thing for Apple, but the top selling list we always assumed to be, well, the top selling products.


Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.