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Apple TV missing from Amazon’s best seller list, conspiracy theories ensue

If you’re a conspiracy theorist, you might be interested in a finding by Business Insider. They have come to the conclusion that popular online retailer Amazon is directly manipulating their Top 100 list of electronics sold. There seems to be evidence that Apple’s Apple TV should actually be in the top 20 on the list, and here is why:

Currently, the no. 20 best-selling electronics gadget on Amazon is Roku’s XD streaming player, which is similar to the Apple TV.

But if you drill down to the list of Amazon’s best-selling Digital Media Devices, the Roku XD is listed as no. 4. No. 1 is the Apple TV, no. 2 is the Boxee Box by D-Link, no. 3 is the Roku XDS streaming player, and no. 4 is ths Roku XD player.

In theory, if each of those three devices is selling better than the Roku XD in the same category, they should be selling better than the Roku XD overall, too. So, in theory, the Apple TV is one of the top-20-or-so best-selling electronics, along with the Boxee Box and Roku XDS, and the Roku XD should be in the 20s somewhere.

We’ve reached out to Amazon for a comment, but we do have to admit, this is rather interesting, no? Just replace the word Apple with your favorite company if you don’t have a thing for Apple, but the top selling list we always assumed to be, well, the top selling products.


Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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