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Apple tries to burn iPhone 3G inventory with direct shipments

Yep, it’s time to move that inventory fellas. Before next month rolls around and a new updated model turns the iPhone 3G into yesterday’s news, Apple has taken a step towards clearing out its current inventory by offering to direct ship iPhone 3G orders for free. Presuming you don’t want to wait to hear what Apple has in store next month — from what we’ve heard so far it looks like we may be looking at a very modest update — and making your way over to AT&T’s site requires too many button presses, you can now order direct from the Apple Store and have your shiny new iPhone within days. Pricing is still the same — for now — so this is likely a first step in a series of efforts to make room for iPhone part trois.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.