Although Apple’s iPhone has been losing market share to Samsung and other Android vendors in many parts of the world, its support remains rock-solid in the United States. The latest numbers from comScore show that Apple’s share of the American smartphone market actually increased between April 2013 and July 2013 even though it didn’t release any new devices during that time and even though both Samsung and HTC both released high-profile flagship devices. In all, comScore found that Apple accounted for 40.4% of the American smartphone market in July 2013, up from 39.2% three months earlier.
Samsung unsurprisingly didn’t fare too badly, however, as it saw its share of the American smartphone market climb from 22% in April 2013 to 24.1% in July 2013. No other smartphone vendor even posted a double-digit market share in July this year: HTC came the closest with 8%, followed by Motorola at 6.9% and LG at 6.8%. BlackBerry continued its downward slide in the American smartphone market, as its total market share in the U.S. declined to 4.3% in July.
Android was once again the top overall smartphone platform in July, with a 51.8% market share, still more than 10 points higher than iOS’s overall platform market share. Microsoft’s Windows Phone market share didn’t budge between April and July, however, as comScore found it remained at exactly 3% of the market.
