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Apple on track for best holiday season ever

Published Dec 6th, 2013 4:55PM EST
Apple Record November Sales Growth
Image: Zach Epstein, BGR

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Apple looks poised to top its previous sales records this holiday season after major growth in November. Cantor Fitzgerald analyst Brian White reports that his firm’s Apple Barometer is projecting this November to be the strongest in Apple’s history, due in part to a huge Black Friday weekend.

“Preliminary November sales for the companies in our Apple Barometer have been reported, and we can provide a view on trends during the month,” White said in a research note on Friday. “With approximately 97% of the sales now accounted for in our Apple Barometer, we estimate sales in November rose by approximately 19-20% M/M and well above the November average of up 6% over the past eight years.”

White firm believes that strong demand for all of Apple’s devices coupled with Apple’s upcoming expansion into the China Mobile lineup have given the tech giant an opportunity to dominate the holidays. Combine that with the Apple Store iBeacon rollout and it suddenly becomes very difficult to bet against Apple this season.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.