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This great visualization explains where Apple’s monstrous piles of money come from

Updated Dec 19th, 2018 8:56PM EST
Apple Q1 Earnings

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Apple pulled in $74.6 billion in the fourth calendar quarter of 2014. Let that sink in for a moment: seventy-four point six billion dollars. That figure is absolutely staggering; it’s more revenue than Google took in all year in 2014. What’s even crazier might be the fact that the lion’s share of Apple’s $74.6 billion in revenue is from sales of the iPhone, a product that didn’t even exist eight years ago.

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Apple’s iPhone revenue totalled $51.2 billion in the holiday quarter last year. To give you an idea of just how incredible the impact of the iPhone 6 and iPhone 6 Plus were, Apple’s combined revenue in the same quarter one year earlier was $57.6 billion.

In other words, iPhone sales last quarter were almost as much as Apple’s total revenue in the 2013 holiday quarter.

The breakdown of Apple’s sales is all there in black and white in Apple’s regulatory filings for its first fiscal quarter, but sometimes a nice graphic can really help you visualize things a bit better. Business Insider recently created a simple but effective graphic for Apple’s record-crushing quarter, and it really helps put each of Apple’s core businesses in perspective.

The graphic follows below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.