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Apple paid 300-400% premium for new iPad 2 display order, report claims

Zach Epstein
March 31st, 2011 at 10:23 AM

Apple has reportedly placed a new order for 30 million display panels per year from leading display manufacturer AU Optronic. The unconfirmed report from Taiwan Economic News suggests Apple paid a huge 300-400% premium to lock in the order, which could see AU Optronics produce up to 100,000 iPad 2 displays each day. The order accounts for about half of the global tablet market, the report claims. Apple had sourced its 9.7-inch iPad 2 displays from LGD and Samsung and some manufacturing took place in Japan, which could be part of the reason for Apple’s willingness to pay a premium to a new supplier. It is also unclear if the move is a response to light leakage problems many have reported with Apple’s current iPad 2 displays.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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