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Apple paid 300-400% premium for new iPad 2 display order, report claims

Apple has reportedly placed a new order for 30 million display panels per year from leading display manufacturer AU Optronic. The unconfirmed report from Taiwan Economic News suggests Apple paid a huge 300-400% premium to lock in the order, which could see AU Optronics produce up to 100,000 iPad 2 displays each day. The order accounts for about half of the global tablet market, the report claims. Apple had sourced its 9.7-inch iPad 2 displays from LGD and Samsung and some manufacturing took place in Japan, which could be part of the reason for Apple’s willingness to pay a premium to a new supplier. It is also unclear if the move is a response to light leakage problems many have reported with Apple’s current iPad 2 displays.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.