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Apple and Nike reportedly developing a ‘smart band’ with gesture controls

Published Apr 22nd, 2014 10:16AM EDT
Apple Nike Fitness Tracker
Image: Nike Inc.

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Hot on the heels of reports suggesting Nike is done making its own wearable devices, a new rumor claims that Apple and Nike are teaming up to launch a new smart band this coming fall.

It’s no mystery that Apple is getting ready to enter the emerging wearables market, but most of the buzz has been focused on the much rumored “iWatch” that the company supposedly plans to release sometime this year. As it turns out, however, the iWatch may only be one of several wearable devices Apple is currently developing.

Or, as we have suggested in the past, Apple’s “iWatch” might not be a watch at all.

Geektime on Tuesday cited unnamed sources familiar with Apple’s plans in claiming that the company is currently co-developing a “smart band” with Nike. The report suggests that Apple’s new smart band will use Nike technology for fitness tracking, but it will also integrate with other devices to enable gesture controls.

Apple is currently putting the finishing touches on this new device, according to the report, and it will launch sometime this fall.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.