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Apple to introduce new iPhone and iPad at March 21 media event

Published Feb 28th, 2016 11:50AM EST
Apple iPhone SE Media Event
Image: Apple

Apple’s rumored media event, where the company will introduce a new iPhone SE, a smaller version of the iPad Pro and minor Apple Watch enhancements, has been pushed back to the week of March 21, according to a report from Re/Code.

Adding more specificity into the mix, Buzzfeed’s John Paczkowski subsequently added that the upcoming media event will take place on Monday, March 21, likely at Apple’s Town Hall in Cupertino.

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While initial reports claimed that Apple’s anticipated media event was going to take place during the week of March 15, the festivities have shifted forward a week for reasons that aren’t entirely clear.

As Kara Swisher notes, “it is not clear if the event was moved or if this was the timing Apple had always planned.”

The main attraction at the media event will of course be Apple’s long-rumored 4-inch iPhone, a device we recently learned will likely be called the iPhone SE. While initial reports pointed to the device being a souped up version of the iPhone 5s, it now appears that the device will effectively be an iPhone 6s with a smaller screen. Equipped with an A9 processor, an M9 motion coprocessor, an NFC chip, support for Live Photos, a 12 megapixel camera and more, the iPhone SE may be a sleeper hit for Apple during what would ordinarily be a somewhat uneventful second quarter.

Additionally, Apple at the upcoming event will also introduce a 9.7-inch version of its iPad Pro, which is to say the device will come with Apple Pencil and smart keyboard support. And last, and perhaps least, Apple on March 21 will likely introduce some new bands for the Apple Watch as well.

Yoni Heisler Contributor

Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.