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Apple iPad pre-order numbers top 150,000, reservations a success

Published Mar 15th, 2010 9:10AM EDT

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One of our Apple connects recently hit us up and broke down some important iPad figures. According to him, Apple stores received around 300-350 (on average) reservations for store pick-ups on day one, and now sit at around 700 reservations so far (72 hours in). This doesn’t count people who pre-ordered the device online, just those that wish to physically go into an Apple store and pick up their reserved unit on launch day.

The figures that we’ve seen floating around of about 150,000 pre-orders, we’re told, are extremely accurate thus far but obviously don’t include people’s store reservations. We have also been told Apple’s flagship 5th Avenue store in New York now holds around 1600 reservations for iPads, with 800 in the first day, and about 400 a day since.

Lastly, store reservations seem to be split around 50% for the 32GB unit, 30% for the 64GB unit and about 20% for the 16GB, which is what, “Apple was expecting.”

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.


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