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Apple can’t be this desperate to fix iOS Maps… can it?

Published Apr 23rd, 2015 11:35AM EDT
Apple iOS Maps Nokia HERE

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It’s been two-and-a-half years since the launch of Apple’s own iOS Maps app and Apple is still regularly acquiring new companies and asking for others to pitch in to help fix its assorted problems. Nonetheless, we can’t imagine Apple would be desperate enough to fix iOS Maps that it would purchase Nokia’s failed HERE Maps app… can it?

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Bloomberg is reporting that Nokia is trying to “to drum up interest from some of the biggest names in technology including Apple Alibaba and” to purchase its “money-losing maps business.” Nokia is said to be seeking $3.2 billion from the sale of HERE Maps.

While Apple does still acquire mapping companies to help improve iOS Maps, these are mostly smaller acquisitions and not big-ticket items. To get some perspective on this, it was considered a big shock last year when Apple spent $3 billion to acquire Beats… and unlike Nokia’s HERE Maps, Beats actually made money and had strong brand recognition before being acquired by another company.

In other words, it’s very unlikely that Apple is really going to spent $3.2 billion on Nokia’s mapping app. Anything’s possible, of course, but the company didn’t get to be the financial powerhouse it is today by lighting money on fire.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.


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