Apple’s “I’m a Mac” ads were awesome when they first came out; witty, fun, amusing and effective. Now they’re just plain boring. Cupertino’s creative crew is seemingly running on fumes at this point, and in what we would think is a pretty major spot for the team — Apple’s response to Microsoft’s successful Laptop Hunters ads — it swung and missed big time. The new Apple spot beats the same old virus drum and then in the final movement of this tour de crap, Puddy hands the shopper a card and says, “When you’re ready to compromise, you call me.” Good call guys. In the midst of a recession where the name of the game is compromising luxury for necessity and functionality, that’s the road you chose to take. Grade: F. Hit the jump for the commercial.
