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Apple inks cloud-music deal with EMI; Sony, Universal in the works

Updated Dec 19th, 2018 7:15PM EST

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Apple has completed a cloud-music streaming deal with record label EMI, according to a report filed by CNET. Citing multiple industry sources, the publication notes that Apple, Sony Music Entertainment and the Universal Music Group are working on agreements as well; a previous report claims that Warner Music Group and Apple already signed a cloud service agreement sometime last month. “Apple will finish behind Google and Amazon in the race to the cloud, but Apple now has the freedom to offer a range of features that rivals are prevented from rolling out because of the licensing restrictions,” continues the article. Rumors state that Apple will use a technology acquired from Lala called “scan and match.” Instead of uploading a subscribers music library to Apple’s cloud-music service, the company would scan a music collection and provide access to the master track it has a license to. Apple and the music labels in question declined to comment on the report when contacted by CNET.