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Gold iPhone 5S reportedly won’t be as gaudy as many fear

Published Aug 19th, 2013 5:05PM EDT
Apple Gold iPhone 5S

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It looks like Apple really is planning to add more color to its next-generation iPhone. Unnamed sources tell both TechCrunch and AllThingsD that Apple will release a gold version of the iPhone 5S this fall but that it’s going to be much more of a subtle “champagne” color than a gaudy bullion shade. TechCrunch says that the gold iPhone 5S could be particularly popular in China and India, where gold-colored smartphones have traditionally been sought-after options. We’ll know a lot more about the iPhone 5S in just three weeks when Apple has its launch event for the device on September 10th.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.