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Apple online customer satisfaction drops to lowest point in four years

Updated 4 years ago
Apple Customer Satisfaction 2012

In a survey of more than 24,000 customers, Apple’s (AAPL) online customer satisfaction during the Thanksgiving and Christmas shopping seasons was found to be at its lowest in the past four years according to Forsee, an industry analyst firm. Apple slipped out of the top five for highest online customer satisfaction during the holiday shopping season, falling to a score of 80/100 – a drop of three points from 2011. Meanwhile, Amazon (AMZN) maintained its spot at the top with a score of 88/100. Forsee’s survey based the scores on “appeal of merchandise, website functionality, and the quality of website content.” The survey’s full findings are available below.

Raymond Wong is a technology reporter with a passion for cutting-edge gadgets and clean design. His writing has appeared on DVICE, Ubergizmo, G4TV, Yahoo News, NBC blogs. You might even have seen his videos on Xbox LIVE.