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Android users buy the iPad over Google-powered tablets

Updated Dec 19th, 2018 7:21PM EST

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Apple’s market-leading iOS tablet isn’t just the slate of choice for iPhone users according to a recent report. According to checks performed by Canaccord Genuity analysts T. Michael Walkley, Charles John and Matthew D. Ramsay, Android smartphone users are purchasing the iPad over Android alternatives like the Samsung Galaxy Tab 10.1 and Motorola XOOM. Canaccord notes that Samsung, Asus and Amazon likely pose the biggest threat to Apple’s strong global tablet position, but early iPad adoption among Android users could pose a problem for these competitors. The firm speculates that the high price points for tablet apps will likely lock these users into Apple’s iOS ecosystem, making it less likely that they will switch to an Android-based tablet in the near future. “Our smartphone and handset checks indicate iPads are selling better to Android smartphone users than the current Android tablets,” Canaccord’s report states. “As a result, we argue consumers purchasing a tablet are more likely to remain in that ecosystem given higher price points for tablet applications. With our checks indicating Android smartphone consumers are choosing the iPad versus Android tablets, we believe this is a powerful trend for Apple’s growing iOS base. Therefore, we anticipate Apple should maintain dominant share of the tablet market in C2011 and C2012.” Canaccord also notes that Microsoft’s Windows 8 tablets could do well when they become available next year, though the firm notes that Microsoft’s success could come mainly from the enterprise market. While Walkley and his team expect Apple’s share of the tablet market to slide significantly over the next two years — from an estimated 82% in 2010 to 56% in 2011 and 51% in 2012 — Canaccord sees Apple selling 35.8 million iPads this year and 55.1 million units in 2012, well ahead of its closest competitor Samsung, which is expected to sell 7.5 million tablets this year and 12 million tablets in 2012. Canaccord’s tablet unit and market share estimates follow below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.