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Amazon’s web-based Kindle Store for iPad skirts Apple’s 30% fee

Amazon’s new web-based Kindle Store for the iPad reportedly helps the online retailer dodge Apple’s fee that it would otherwise pay through a native Amazon Kindle Store iOS application. Amazon’s subscription program typically charges retailers 30% of all generated revenues, which has caused retailers like Amazon to create new ways for customers to purchase goods without having to pay a fee. The Financial Times also recently pulled its application to avoid the same subscription charges, and we would not be surprised if other magazines, newspapers or retail app developers follow suit. It’s unclear if Apple will tweak its terms in an effort to hold on to subscription providers.