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Closing in... working on streaming service to combat Netflix

Updated Dec 19th, 2018 6:56PM EST

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According to an unconfirmed report in The Wall Street Journal Monday, is in the early stages of developing a subscription streaming service that will compete with Netflix’s “Watch Instantly.” Citing anonymous sources, WSJ reports that the service will look to undercut Netflix’s offering, though no other points of differentiation were mentioned. Inc. is developing a Netflix-like subscription service that would offer TV shows and movies, according to people familiar with the matter. That service would be included as a bundle with its Amazon Prime shipping service, which costs $79 a year, those people said.

Amazon Prime gives members free two-day shipping on all orders. It also offers overnight shipping for $3.99 per item. Lumping in streaming movies and TV shows for free with this unrelated service would be a peculiar move at best, though it would mirror Netflix’s original strategy, in a way. Though the company recently launched a streaming-only plan for $7.99 per month, Netflix first introduced Watch Instantly as a free add-on for its DVDs-by-mail service. At $79 per year,’s service would be $17 less expensive per year than Netflix’s least expensive streaming package.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.