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BlackBerry passion pays off: T-Mobile gives fans $250 to upgrade… to BlackBerry

February 20th, 2014 at 9:17 AM
$250 T-Mobile BlackBerry Trade-In Program

T-Mobile wants peace with BlackBerry fans and BlackBerry itself, which were both enraged in recent days by the carrier’s recent marketing push that offered a cheaper iPhone upgrade for subscribers ditching their old BlackBerry devices. Following the duel between BlackBerry CEO John Chen and T-Mobile’s chief John Legere, the carrier said that “the passion we’ve seen from the BlackBerry Loyal over the past couple days has been pretty amazing” and that it heard fans. Thus, T-Mobile has quickly adapted its special upgrade plan created for BlackBerry’s faithful buyers, to better meet their needs.

Those users that want to upgrade to a new BlackBerry device including the Q10 or Z10 will get $250 credit when they trade-in their old, still functional, BlackBerry models. In case those users will opt for a smartphone from a different device maker, then they’re going to be entitled to only $200 trade-in credit. The offers will be available for a limited time, starting Friday.

“The market value of used BlackBerry’s ranges from $5 per device to a little over $100,” T-Mobile chief marketing officer Mike Sievert further wrote on the company’s blog. “Our new offer of $200 for your BlackBerry is intended to go way beyond current market value, as a thank-you to our customers and those BlackBerry users switching to T-Mobile.”

The trade-in offer that specifically targets BlackBerry users can be combined with T-Mobile’s Contract Freedom program. “With our new $200 trade-in offer, combined with our Contract Freedom program (which pays off your early termination fees when you switch to T-Mobile and trade-in your eligible device), that’s a pretty sweet deal for any BlackBerry user. Whoever your current carrier may be. There has never been a better time for BlackBerry users to switch to T-Mobile,” Sievert added.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.

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