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25% of iPhone users are switchers

Updated 4 years ago

For anyone that thought Jim Balsillie had a point when he contended that Apple was effectively pimping AT&T, take note here. According to a report filed by the American Technology Research firm, roughly 25%, or a full quarter of all new iPhone users were willing to jump ship, paying countless ETFs along the way from their previous carriers, for the privilege of owning a Jesus Phone. If we take the cautious estimate of 500,000 units sold over the release weekend, that gives AT&T a cool 125,000 new subscribers, all gained within a 3 day window. Actual number are likely much higher. This is no mean feat in an industry that is struggling for customer retention and experiencing record high churn levels. AT&T getting pimped? Never that.


Born with a cell phone in one hand and a tablet in the other, Josh Karp has followed his love of technology through to the present day. As a Special Correspondent at BGR, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eight years of experience covering the wireless industry.