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$100 Price Drop on iPhone / iPod Touch, Then 8GB Burial?

Zach Epstein
February 10th, 2008 at 3:55 PM

In a move that wouldn’t be very surprising, 9to5Mac is reporting that we may see a $100 price drop from Apple on the full iPhone / iPod Touch line within the next two months. The 8 GB iPod Touch is also said to be on the chopping block and will be dumped at the same time, leaving the 16 GB and 32 GB to occupy the GSM-less space. Perhaps the announcement will coincide with the expected SDK release near the end of February or perhaps it will happen sometime next month, but they’re pretty confident that it’s going to happen. This move does seem a bit hasty considering the larger-sized devices were just released earlier this month. Apple has been far more aggressive than your typical handset manufacturer however, so nothing would surprise us at this point. The post also speculates that the 8 GB iPhone would be dropped from Apple’s arsenal, but stipulates that nothing to that effect was mentioned by their tipster. The axing would bring the ratio of iPod Touch to iPhone back to 2:1 as we’ve had for the past few months, but $299 is a great price point that would likely scrape up a good amount of new business for Apple. Will Apple continue to enrage the blogosphere by stabbing at early adopters or will they wait a quarter or two and drop the prices as the next-generation iPhone is released? Our guess is the former…

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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