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The 10 best (and 1 worst) TV commercials of Super Bowl 52

Published Feb 5th, 2018 8:35AM EST
Best Superbowl Commercials 2018
Image: Sean Ryan/IPS/REX/Shutterstock

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The Philadelphia Eagles rang up the first Super Bowl win in the franchise’s long and storied history on Sunday night, beating the New England Patriots 41-33 in a thrilling game. We all know how intense Eagles fans can be — well, as a Giants fan, I certainly know how intense Eagles fans can be — and so it’s not surprising that the entire city of Philadelphia erupted in celebration following the end of the big game. The icing on the cake was Eagles quarterback Nick Foles’s MVP performance, which saw the 29-year-old QB rack up 373 passing yards along with three touchdowns and one interception. It was the performance of a lifetime, and the Eagles would need it to topple Tom Brady and the Patriots.

Was Super Bowl 52 exciting? Sure it was… but enough about all that. Everyone knows football is only half the fun at the Super Bowl. The world’s biggest brands spend millions upon millions of dollars each year to air their best TV commercials during the big game, and this year’s commercials were fantastic. Well, some of Super Bowl 52’s TV commercials were better than others, of course, and we’ve rounded up the 10 best Super Bowl commercials of 2018. We’ve also tossed in the absolute worst TV commercial of Super Bowl 52, and you can check out all of the TV spots below.

10. Hope Detector | Hyundai NFL Super Bowl LII

9. Tourism Australia Dundee Super Bowl Ad 2018 w/ Chris Hemsworth and Danny McBride

8. E*TRADE Super Bowl 52 Commercial — This Is Getting Old

7. M&M’S Super Bowl Commercial 2018 (featuring Danny DeVito) – ‘Human’

6. Good Odds | Toyota Super Bowl 52 Commercial

5. Budweiser 2018 Super Bowl Commercial | “Stand By You”

4. Tide Super Bowl LII 2018 Commercials

We have a four-way tie in the #4 spot with all of Tide’s excellent Super Bowl 52 commercials, featuring Stranger Things’s David Harbour.

3. DORITOS BLAZE vs. MTN DEW ICE | Super Bowl Commercial with Peter Dinklage and Morgan Freeman

2. Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial

1. Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

And of course, the worst commercial of Super Bowl 52 is — without question — the borderline despicable Ram Trucks commercial that tries to use the words of Dr. Martin Luther King, Jr. to sell trucks.

Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.