Click to Skip Ad
Closing in...

Here’s a state-by-state look at what shoppers are searching for ahead of Black Friday

Published Nov 20th, 2018 5:33PM EST
Black Friday deals 2018
Image: NEIL HALL/EPA-EFE/Shutterstock

If search data is any guide, tons of Black Friday shoppers are looking to get their hands on video game consoles.

That’s according to an analysis of search data compiled by, which has put together a map of the most popular items that shoppers in every state are searching for. New tech is the runaway winner, except for a few places, like in Arkansas, where people are apparently most interested in appliances.

“We looked into Google search trends to see which products and retailers U.S. consumers are searching the most,” notes, by way of explaining its methodology. “We performed a month-over-month comparison (Oct. 11 through Nov. 9, versus the previous month-long period) using data gathered from Google Trends to show which products and/or stores are being searched for more as Black Friday draws closer.”

Game consoles dominate the list of products that are being searched for month-over-month, including hot items like the Nintendo Switch, PlayStation 4 and Xbox One, in addition to TVs, Apple products and home appliances.

Business Insider took the map and reworked it into this more legible version:

Image source: Business Insider/

Looking at that map, you can also see that in some states the top search trend isn’t a product, but rather a retailer like Best Buy or Walmart.

Among’s other non-state-specific findings related to the busy shopping day this year: Consumers are going to spend an estimated $57 more on Black Friday than on Cyber Monday this year. However, Black Friday shopping is increasingly moving online, with almost 70 percent of shoppers on Black Friday saying they’ll be doing most of their shopping via the web.

In terms of the most popular categories for bargain hunters on both days, clothing and tech gadgets dominate. Also according to, a little more than a third of shoppers say they’ll do most of their shopping on Black Friday, while around 22 percent do most of it on Cyber Monday. Finally, “Amazon is the top retailer for deals on Black Friday and Cyber Monday, shoppers say.”

Andy Meek
Andy Meek Trending News Reporter

Andy Meek is a reporter who has covered media, entertainment, and culture for over 20 years. His work has appeared in outlets including The Guardian, Forbes, and The Financial Times, and he’s written for BGR since 2015. Andy's coverage includes technology and entertainment, and he has a particular interest in all things streaming. Over the years, he’s interviewed legendary figures in entertainment and tech that range from Stan Lee to John McAfee, Peter Thiel, and Reed Hastings.