• Apple today unveiled the iPhone 12 mini.
  • The new device boasts a 5.4-inch display and is more compact than Apple’s traditional flagship iPhone models.
  • Because of its edge to edge OLED display, the iPhone 12 Mini is actually smaller than the recently released 4.7-inch iPhone SE.

Apple just announced the iPhone 12 mini, a 5.4-inch next-gen iPhone that packs a lot of Apple’s most advanced mobile technologies into a more compact form factor. Notably, the iPhone 12 mini is decidedly smaller than the three other iPhone 12 models Apple plans to introduce later this year. And because the iPhone 12 mini features an edge to edge display, it’s actually a smaller device than the already compact 4.7-inch iPhone SE. Apple adds that the device is the smallest, thinnest, and lightest 5G device in the world.

As anticipated, Apple’s iPhone 12 Mini will be available in a handful of colors, including black, green, blue, red, and white. The device will retail for $699 with an entry-level storage configuration of 64GB. If you need more storage, you can shell out some extra cash ($749 and $849) for 128GB and 256GB configurations, respectively.

Spec-wise, the iPhone 12 Mini will boast Apple’s blazing fast A14 Bionic which, as we’ve come to expect, will leave Android competitors in the dust. Apple notes that the A14 Bionic is the first chip built on 5nm technology and boasts 11.8 billion transistors.

Apple notes:

Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.

The iPhone 12 mini will also feature Ceramic Shield, a new display technology designed to dramatically improve tough durability. Apple made a point of noting that the iPhone 12 display boasts 4x improvement in drop performance, a figure which marks the biggest increase in iPhone durability since the original was launched more than a decade ago.

The iPhone 12 mini will include a 12MP shooter on the rear along with a 12MP ultra-wide lens. The battery capacity on the iPhone 12 mini may be lower than on other models, but the smaller display should help offset that and keep battery life at a level we’ve come to expect.

Other features include a Super Retina XDR display, a new aluminum design, and the ability to record 4K video at 60 fps.

One particularly intriguing feature is wireless charging with Magsafe. Apple removed Magsafe from its Mac lineup years ago, so it’s nice to see it make a return.

MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet.

Of course, the biggest selling point for the iPhone 12 mini — and every iPhone 12 model, for that matter — is support for 5G connectivity.

Apple’s press release reads in part:

iPhone 12 and iPhone 12 mini deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.

Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.2 Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.

While it remains to be seen how consumers take to the 5.4-inch iPhone 12 mini, reputed analyst Ming-Chi Kuo earlier this week issued an investor note arguing that the compact iPhone 12 will likely be the second most popular iPhone 12 model this year. Kuo anticipates that the 5.4-inch iPhone 12 will account for anywhere from 20 to 25% of iPhone 12 sales. Kuo, meanwhile, believes the slightly larger 6.1-inch iPhone 12 will account for 4040 to 45% of iPhone 12 sales.

iPhone 12 mini pre-orders will begin on Friday, November 6. The iPhone 12 mini release date is Friday, November 13.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.