AT&T is taking full advantage of the fact that it’s the new corporate parent of HBO and is preparing to add a new streaming service into the mix of major offerings from Netflix, Apple, and Disney, among others. We’ve already covered AT&T’s big announcement event Tuesday night, running through how much the new HBO Max service will cost and all the new shows that are coming to it. Meanwhile, in just a few days’ time AT&T will be launching a trio of new wireless plans (which the carrier announced today), one of which will include the following benefit: HBO included for the life of the plan.

What you need to know:

  • Two of the three plans will launch beginning Sunday, November 3. The three plans are AT&T Unlimited Starter, AT&T Unlimited Extra, and AT&T Unlimited Elite. It’s that third plan, AT&T Unlimited Elite, which includes HBO for as long as you have the plan, as well as the ability to stream video in HD.
  • AT&T Unlimited Elite, which will cost you $50 per line on 4 lines, also will offer 30GB of mobile hotspot per line and speeds of at least 100GB of data. This particular plan, according to AT&T, will roll out “in the coming weeks.”
  • As for the other two plans, which will launch on Sunday: AT&T Unlimited Starter “allows you to share, view, and browse with unlimited data, talk, and text in the US, Mexico, and Canada.” That plan will run you $35 a line for four lines.
  • AT&T Unlimited Extra includes the benefits of the “Starter” plan, plus 15 GB of mobile hotspot per line and speeds of at least 50GB of data. The price: $40 per line on four lines.

Among the other highlights of AT&T’s newly announced plans, the carrier is offering up to a $700 credit for customers who add a line and trade-in a qualifying device. Additionally, qualified active military personnel, veterans, first responders, and their families can score a 25% discount on these plans for as low as $27 per line for 4 lines.

On a related note to the inclusion of HBO with the Elite plan: Starting in May 2020, US customers who subscribe to HBO, including those who get it as part of AT&T’s current and future postpaid wireless plans, will be able to get HBO Max at no additional charge.

Andy is a reporter in Memphis who also contributes to outlets like Fast Company and The Guardian. When he’s not writing about technology, he can be found hunched protectively over his burgeoning collection of vinyl, as well as nursing his Whovianism and bingeing on a variety of TV shows you probably don’t like.