Looking back at the long and illustrious history of the iPhone, the iPhone X represents an inflection point of sorts. While we’ve seen dramatic iPhone upgrades in the past, the iPhone X undeniably marks the most radical transformation of the iPhone we’ve seen to date. Along with a new edgeless OLED display, the iPhone X design does away with the home button, a distinguishing feature of every iPhone going all the way back to the original. Put simply, the iPhone X user experience — which now includes Face ID and an assortment of new gestures — will completely change the way we interact with Apple’s iconic smartphone.

The iPhone X will undoubtedly shake the smartphone market up, and in turn, Apple has decided to handle the early review process a bit differently. Traditionally, Apple ships off new iPhones to select reviewers and publications and puts the resulting reviews under an embargo that doesn’t lift until the Wednesday before it goes on sale. This year, Apple has taken a different approach. Seemingly embracing a staggered embargo schedule, the first iPhone X review went live earlier today when Steven Levy’s piece on Apple’s flagship iPhone went live over at Wired.

In conjunction with that, and in apparent attempt to generate buzz in circles that lie outside of the traditional tech press, Apple also sent iPhone X units over to select YouTubers who posted their video reviews and impressions earlier today. If you’re on the fence about ordering the iPhone X or are simply curious to see what Apple’s next-gen iPhone brings to the table, you’ll definitely want to check these videos out.

Up first, we have a iPhone X review from Highsnobiety’s Brian Farmer and Noah Thomas. The video gives us what is perhaps our best look yet at the iPhone X’s quirky Animoji feature. We also get a solid glimpse of what video on the iPhone X looks like with the dreaded notch at the top.

Next up, we have a video from Solider Knows Best.

Another video worth checking out is this entry from Booredatwork.

And with the iPhone X launching worldwide this week, Apple also reached out to some YouTubers in other countries, as you can see below.

And last but not least, a little iPhone X unboxing action.

 

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