Mozilla is taking your Internet browsing privacy to a new level, adding a new feature to Firefox supposed to protect your privacy better when surfing the net. As soon as you update the browser to the latest version, you’ll be able to enable Tracking Protection while you’re visiting sites in Private Browsing mode.

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Thus, the company wants to limit online user tracking and even disable ads in case they contain any trackers. The feature blocks analytics trackers, social share buttons that can track the user and anything else that has tracking code in it.

Naturally, the user can still opt to see the blocked content, by disabling Tracking Protection.

Mozilla says no other competitor offers the same kind of privacy protection as the latest version of Firefox.

“With the release of Tracking Protection in Firefox Private Browsing we are leading the industry by giving you control over the data that third parties receive from you online,” Mozilla said. “No other browser’s Private Browsing mode protects you the way Firefox does—not Chrome, not Safari, not Microsoft Edge or Internet Explorer.”

A new Control Center is also available in the latest version of Firefox, offering users a place for managing security and privacy controls.

The Tracking Protection feature is available for Windows, Mac, Linux and Android – check out the following video that better explains how it works.

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