Black Friday seems to start early every year now, doesn’t it? Amazon this week kicked off its own Black Friday-related shopping festivities with the launch of its Black Friday Deals store that Amazon promises will feature more than 30,000 different Lightning Deals that Amazon Prime members can access 30 minutes before everyone else.

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There are already several great deals on today’s Black Friday Deals page, including a second-generation Moto X unlocked for $200, a copy of Metal Gear Solid V: The Phantom Pain for $40, and a sale of 50% off all Saucony shoes. These particular deals only last through today and the page is also filled with dozens of Lightning Deals that expire at various times over the course of the day.

In addition to the Black Friday Deals store, Amazon has also launched its Holiday Electronics Gift Guide that will give people shopping for tech-related gifts advice on what to buy.

“With more than 600 of this year’s hottest items, organized by category and gift recipient, the Electronics Holiday Gift Guide and Gift Finder tool help customers discover the right gift for everyone on their list – from the Photographer who wants the latest gear from GoPro and Canon, to the Gadget Guru who is eyeing the latest innovations from the Amazon Launchpad program like the Electric Objects Digital Art Display and Bluesmart Smart Carry-On Luggage,” Amazon explains.

Be sure to visit and bookmark the Black Friday Deals store page here. Amazon’s full press release follows below.

The Countdown is On: Amazon.com Greets the Season with Launch of Black Friday Deals Store and Electronics Holiday Gift Guide

New this year, Prime members receive early access to more than 30,000 Lightning Deals

With over 600 top electronics and a Gift Finder tool, the Electronics Holiday Gift Guide takes the guesswork out of gifting

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN) – Amazon.com today officially kicked off the countdown to Black Friday with the launch of the Black Friday Deals store and Electronics Holiday Gift Guide. This year, Prime members can access more than 30,000 Lightning Deals 30 minutes early and all customers will find tens of thousands of deals on more of the items they want. In addition, the curated Electronics Holiday Gift Guide and Gift Finder tool take the guesswork out of shopping and make it easy to discover all of the right gifts.

“Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the stops,” said Steve Shure, Vice President, Amazon Consumer Marketing. “We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store. With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping.”

Black Friday Deals: The Black Friday Deals store is the leading deals destination for customers this holiday season with tens of thousands of deals on top items including electronics, toys, clothing, jewelry, kitchen, and more, now through December 22. Prime members will get the first crack at more than 30,000 deals through Prime Early Access and all customers can find great deals throughout the season at http://www.amazon.com/blackfriday, including:

  • 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
  • $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens
  • 47% off Jaybird X Sport Bluetooth Headphones
  • Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800
  • 40% off select Frye shoes, handbags, accessories and luggage/travel for men and women
  • 40% off select toys from top construction brands including K’NEX, Tegu, and Magformer
  • Up to 50% off select Home Automation products
  • 20% or more off select Wilton and Pyrex bakeware products
  • Deals from top Kitchen brands including Rubbermaid, KitchenAid, Paderno, and Instant Pot
  • $10 off select $50 Black & Decker product purchases
  • Up to 50% off hundreds of PetSafe items

Electronics Holiday Gift Guide: With more than 600 of this year’s hottest items, organized by category and gift recipient, the Electronics Holiday Gift Guide and Gift Finder tool help customers discover the right gift for everyone on their list – from the Photographer who wants the latest gear from GoPro and Canon, to the Gadget Guru who is eyeing the latest innovations from the Amazon Launchpad program like the Electric Objects Digital Art Display and Bluesmart Smart Carry-On Luggage. Customers can explore exciting new features like never-before-seen 3D imagery of hot gifts, editor’s picks, exclusive product reviews, unboxing videos, and gift recommendations, with new content uploaded regularly from trusted sources including Gawker, Tom’s Guide, and The Wirecutter.

Tech Gifts and Shopping Trends to Watch

  • High-Tech, Low Budget: Tech gear is always at the top of shopping lists during the holidays, and now customers can find tech gifts to give and receive without paying a premium. The Electronics Holiday Gift Guide features affordable gifts including the all-new Fire tablet – the #1 best-selling product on Amazon.com since launch – portable speakers from JAM, and headphones from Panasonic and Audio-Technica, all under $100!
  • Wanted Wearables and the Smart Home: Wearables and Home Automation items are wished-for year-round and customers will find the latest gear to make home life more efficient with products like the Belkin WeMo Netcam, Crock-Pot Smart Wi-Fi-Enabled Slow Cooker, and iRobot Roomba Vacuum. Customers will also find stylish wearables in new and exclusive colors from Jawbone, Fitbit, and Garmin to track fitness and monitor health.
  • Shop via Voice: More and more, devices are making our lives hands-free. Now, creating a holiday shopping list with Amazon Echo and Alexa is as easy as asking, and placing an order using voice control with the Amazon app on your mobile device is as simple as saying the word. This year, customers can shop in more ways without leaving their home or even touching a keyboard.

Customers will find even more fast delivery options with Amazon Prime, making last-minute shopping a thing of the past. A growing list of Prime services is making it easy for customers to shop and save this holiday season including unlimited Free Two-Day Shipping on more than 20 million items, unlimited Free Same-Day Delivery on more than a million items in 16 metro areas, and early access to Lightning Deals all year long. In addition, Prime members in 20 metro areas receive one and two hour delivery on tens of thousands of everyday essentials with the dedicated Prime Now mobile app.

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